Hey there, Scott Whitworth, you are correct!!!
In 1948 George de Mestral invented the fastener known today as “Velcro”. The name is a combination of two french words “velour” which is a very soft fabric made of “fine loops of thread” and “crochet” which as you know combines the use of a hook and looped yarn to create those booties grandma used to give you at Christmas…
Mestral patented the hook and loop theory, and trademarked the name. While the patent expired in 1978, the trademark is still in place!
Interestingly, “velcro” is a trademarked name, like “Kleenex” “Frigidaire”, “Crazy Glue”, “Xerox copy” these names are now synonymous with a generic term used to describe the product… ever ask for a “kleenex, or say I need a Xerox copy of this” or “Go to the fridge and get me a soda.”??? Yup…

We want Bee’s Knees Zipper Wax to become the generic term used for the 100% natural, all purpose, use on just about anything, household, workshop, office, and recreational, product that, “Get’s Stuff Un-Stuck” and keeps things “Smooth to Move!”